The Cafe Amore app was conceived as an all-in-one solution to enhance customer experiences by enabling real-time order tracking and workspace reservations at the cafe. We were tasked with the challenge of determining if these features added value for the users and the business alike.
Role
Lead UX Designer
RESPONSIBILITIES
UX/UI
Prototyping
Usability Testing
Problem Statement
How can Cafe Amore provide real-time value to its customers and business by enabling order tracking and workspace reservation features in its mobile app?
Research & Discovery
We conducted handful of user interviews and competitive analysis of other cafe apps.
85%
of users showed interest in tracking their mobile orders.
75%
found value in the ability to reserve study/work spaces.
Audience & Persona
We conducted handful of user interviews and competitive analysis of other cafe apps.
Sarah
Age:
35
Education:
Nursing school grad
Hometown:
Denver, CO
Family:
Husband & 1 Child
Occupation:
Part time RN
Goals
Need to get in and out of shop with coffee quickly on work days with multiple coffee’s in a sturdy drink holder
Would like pre-placed orders to be ready on time, especially when with child
Frustrations
Always in a hurry
Sometimes pick up line is over flowing and there is no organization
To go orders are usually made late
Drink carriers are flimsy
Sarah is a wife and mother who works part time as a registered nurse. On her work days she stops at Cafe Amore to get her day started with her favorite mocha latte. She likes bringing coffee to her co-workers on Tuesday because she gets an extra discount and earns CA points with every purchase. Sometimes she wonders if it’s worth her time going to Cafe Amore. It’s always packed, her order is never ready on time and she’s dropped her drinks in the past due to faulty equipment.
Ideation and Conceptualization
Armed with user research, we brainstormed various features that could meet our objectives. We designed a low-fidelity prototype which was iterated upon multiple times before arriving at a solution that balanced user needs and business objectives.
We designed a menu-focused layout with a bottom navigation bar for quick access to 'Order', 'Reserve', and 'User Profile'.
Wireframes and Prototypes
From paper sketches to digital wireframes, and finally interactive prototypes in Figma, the design went through several iterations based on user feedback.
Design
We adhered to a clean and minimal design, taking cues from Cafe Amore's branding elements.
Research & User Testing
The prototype was tested on 10 users, leading to valuable insights and testimonials.
Insights
Users prefer the freedom to choose their reservation dates.
Users appreciate the organized menu.
Navigation is deemed easy and straightforward.
Recommendations
Facilitate booking for future dates.
Include a real-time tracking feature.
Results & Impact
The project was enlightening in terms of understanding how real-time features can significantly enhance user experience. For future iterations, we are considering features like loyalty rewards and in-app social sharing.